More than a decade ago, we secured a client before we secured our name. Nice. After much name-storming which led nowhere, we eventually looked to the seminal Greek culture of long ago.
Inspired by “strategos” (strategy) and “agos” (leader), we arrived at “Ago”. A preceding “A” seemed in good place – apart from getting us listed first on any alpha order listing – to connote the individual in us. And so, we are “Aago”, pronounced “Arago” as in Tolkein’s “Aragorn”, firm believers and advocates of strategy before anything else.