More than a decade ago, we secured a client before we secured our name. Nice. After much name-storming which led nowhere, we eventually looked to the seminal Greek culture of long ago.
Inspired by “strategos” (strategy) and “agos” (leader), we arrived at “Ago”. A preceding “A” seemed in good place – apart from getting us listed first on any alpha order listing – to connote the individual in us. And so, we are “Aago”, pronounced “Arago” as in Tolkein’s “Aragorn”, firm believers and advocates of strategy before anything else.
The morphing letters, aago, of our logo encapsulates our brand promise of enabling change through evolution or revolution, retaining only the best of traits, so that brands emerge stronger and more distinct.
Jean Tan leads Aago Consulting, which she founded in 2008.
Having headed Brand, Business Strategy and Marketing in several financial institutions, she has franchised-managed 30 banks, initiated Asia-Pacific marketing, spearheaded global celebrity events, managed platinum bases, supported a 3000-strong sales force and executed customer future-value segmentation for a 350,000 base.
Her personal projects include co-producing, with New York Musical Festival, a musical presentation for the 2017 festival in NYC, securing artistes rights for and staging a rock concert for MTV award-winning US2004 top rock band Hoobastank and creating fashion label TIEN and retail products for Banyan Tree Hotels & Resorts.
We celebrate being different and making a difference – whether it is a case of striving for market leadership for our clients or making time to cultivate the individual in us.
It is this revelry in diversity that inspires us to work with brands from far and wide.